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The Digital Conversationalist

People centric, self-solvers set between Old School and Next Gen.

MEDIA QUESTION

1 of 5

Topic : Email vs. Call Centers

What channel does the Digital Conversationalist prefer to sign up for their media services? 

SELECT YOUR ANSWER

1 of 5

Topic : Email vs. Call Centers

correct: The Call Center

To sign up for their media services, Digital Conversationalists actually prefer traditional channels. 26% prefer to use a call center, while 21% would engage over email.

what would you like to do next?

1 of 5

Topic : Email vs. Call Centers

INcorrect: Email

You might think Digital Conversationalists would prefer digital to traditional to sign up for their media services, but 26% prefer to use a call center, while just 21% leverage email.

what would you like to do next?

2 of 5

Topic : Call Center

When is the Digital Conversationalist most likely to use a call center?

SELECT YOUR ANSWER

2 of 5

Topic : Call Center

correct: To make a complaint

Digital Conversationalists use their traditional channels most to make a complaint. A whopping 32.4% use call centers for making complaints, while only 22.9% call to make a payment.

what would you like to do next?

2 of 5

Topic : Call Center

INcorrect: To make a payment

When making a complaint, the call center is still the most preferred channel for the Digital Conversationalist. 32.4% of this group use the call center to make a complaint, while only 22.9% use this channel to make a payment.

what would you like to do next?

3 of 5

Topic : Brand Website Self Help

What percentage of Digital Conversationalists prefer website self help to compare their media services? 

SELECT YOUR ANSWER

3 of 5

Topic : Brand Website Self Help

correct: 21.7%

While website self help is the second most used channel for Digital Conversationalists to compare media services, 21.7% are using the channel to do so. Comparatively, the call center is the most used channel with 25.8% of the group using this method.

what would you like to do next?

3 of 5

Topic : Brand Website Self Help

INcorrect: 15.2%

While website self help is the second most used channel for Digital Conversationalists to compare media services, 21.7% are using the channel to do so. Comparatively, the call center is the most used channel with 25.8% of the group using this method.

what would you like to do next?

4 of 5

Topic : Call Center

When is the Digital Conversationalist least likely to use a call center? 

SELECT YOUR ANSWER

4 of 5

Topic : Call Center

correct: to make a payment

Digital Conversationalists are using the call center to make their payments far less than to renegotiate their contracts. 22.9% use the channel for payments, compared to 30.6% for cancellations.

what would you like to do next?

4 of 5

Topic : Call Center

INcorrect: to cancel a contract

Digital Conversationalists are using the call center to make their payments far less than to renegotiate their contracts. 22.9% use the channel for payments, compared to 30.6% for cancellations.

what would you like to do next?

5 of 5

Topic : Call Center vs. In Store

Does the Digital Conversationalist prefer to go in store or use a call center? 

SELECT YOUR ANSWER

5 of 5

Topic : Call Center vs. In Store

correct: call center

Surprisingly for media services, Digital Conversationalists prefer call centers versus going in store - the opposite approach this group uses to engage with communication and technology brands.

You got 0 out of 5 correct!

what would you like to do next?

5 of 5

Topic : Call Center vs. In Store

INcorrect: go in store

In the battle for traditional channels, Digital Conversationalists are more than twice as likely to use a call center than go in store - the opposite approach this group uses to engage with communication and technology brands.

You got 0 out of 5 correct!

what would you like to do next?