To view, please rotate your mobile device to the landscape position.

The Conversationalist

Old School, fond of human engagement, but still able to go digital.

MEDIA QUESTION

1 of 5

Topic : Call Center

What percentage of Conversationalists use the call center to renegotiate their media contracts? 

SELECT YOUR ANSWER

1 of 5

Topic : Call Center

correct: 30.8%

The call center is the most used channel to renegotiate media contracts with 30.8% using the channel to do so. Comparatively, only 13.2% of this group renegotiate in store.

what would you like to do next?

1 of 5

Topic : Call Center

INcorrect: 26.4%

The call center is the most used channel to renegotiate media contracts with 30.8% using the channel to do so. Comparatively, only 13.2% of this group renegotiate in store.

what would you like to do next?

2 of 5

Topic : Call Center

When is the Conversationalist most likely to use a call center? 

SELECT YOUR ANSWER

2 of 5

Topic : Call Center

correct: To make a complaint

32.4% of Conversationalists prefer to use the call center to make a complaint, compared to just 25.8% who use the call center to compare media services.

what would you like to do next?

2 of 5

Topic : Call Center

INcorrect: To compare media services

Only 25.8% are leveraging the call center to compare their products and services. 32.4% of this group use the call center to make a complaint - the task most completed via a call center.

what would you like to do next?

3 of 5

Topic : Call Center

When is the Conversationalist least likely to use the call center? 

SELECT YOUR ANSWER

3 of 5

Topic : Call Center

correct: To make a payment

Conversationalists are far less likely to use the call center to make a payment than other tasks. Only 22.9% use the call center to do so, while 30.6% use the call center to ask a question about their media services.

what would you like to do next?

3 of 5

Topic : Call Center

INcorrect: To ask a question

Using the call center to ask a question is more likely than using the channel to make a payment. Only 22.9% leverage the call center for payments.

what would you like to do next?

4 of 5

Topic : App Self Help vs. Call Centers

What channel does the Conversationalist prefer to sign up for their media services? 

SELECT YOUR ANSWER

4 of 5

Topic : App Self Help vs. Call Centers

correct: The call center

Conversationalists rarely prefer digital channels. 26% prefer to use a call center to sign up for new services, while only 4.3% would engage over app self help.

what would you like to do next?

4 of 5

Topic : App Self Help vs. Call Centers

INcorrect: App self help

As digital channel usage grows, you might think Conversationalists would begin using self-help to sign up for their media services, but 26% prefer to use a call center, while just 4.3% leverage app self-help.

what would you like to do next?

5 of 5

Topic : Go In Store

When is the Conversationalist least likely to go in store? 

SELECT YOUR ANSWER

5 of 5

Topic : Go In Store

correct: to compare services

While the channel is being used less overall, Conversationalists are using the store less to make a complaint than any other task. 10.7% use the channel for complaints, compared to 14.7% to compare services.

You got 0 out of 5 correct!

what would you like to do next?

5 of 5

Topic : Go In Store

INcorrect: To make a complaint

Comparing services is the most common way Conversationalists are using the store. 10.7% use the channel to make a complaint, compared to 14.7% for comparing services.

You got 0 out of 5 correct!

what would you like to do next?