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The Digital Conversationalist

People centric, self-solvers set between Old School and Next Gen.

high tech Question

1 of 5

Topic : Call Center

When is the Digital Conversationalist most likely to use the call center? 

SELECT YOUR ANSWER

1 of 5

Topic : Call Center

correct: To make a complaint

30% of Digital Conversationalists prefer to use the call center to make a complaint, compared to just 19.4% who use the call center to sign up for their supplier.

what would you like to do next?

1 of 5

Topic : Call Center

INcorrect: To sign up with their supplier

30% of Digital Conversationalists prefer to use the call center to make a complaint, compared to just 19.4% who use the call center to sign up for their supplier.

what would you like to do next?

2 of 5

Topic : Email

When is the Digital Conversationalist more likely to use email than going in store? 

SELECT YOUR ANSWER

2 of 5

Topic : Email

correct: To make a complaint

21.8% of Digital Conversationalists prefer to use email to make a complaint over the 20.3% who prefer to go in store.

what would you like to do next?

2 of 5

Topic : Email

INcorrect: To sign up for the product or service

Digital Conversationalists prefer to go in store for tasks other than making a complaint. 21.8% prefer email to make a complaint, over 20.3 % who prefer to go in store.

what would you like to do next?

3 of 5

Topic : Go In Store

When is the Digital Conversationalist least likely to go in store?

SELECT YOUR ANSWER

3 of 5

Topic : Go In Store

correct: To make a complaint

Renewing or repurchasing a product is the MOST preferred task to complete in store with nearly 29% of Digital Conversationalists preferring the channel. Only 20.3% leverage the store to make a complaint.

what would you like to do next?

3 of 5

Topic : Go In Store

INcorrect: To renew or repurchase their product

Renewing or repurchasing a product is the MOST preferred task to complete in store with nearly 29% of Digital Conversationalists preferring the channel. Only 20.3% leverage the store to make a complaint.

what would you like to do next?

4 of 5

Topic : Call Center vs. In Store

When Digital Conversationalists have a question about their tech product or service are they more likely to use the call center or go in store? 

SELECT YOUR ANSWER

4 of 5

Topic : Call Center vs. In Store

correct: call center

27.5% prefer to use the call center to ask a question, 21.8% prefer to go in store.

what would you like to do next?

4 of 5

Topic : Call Center vs. In Store

INcorrect: go in store

Only 21.8% of Digital Conversationalists prefer to ask their product or service questions in store. 27.5% leverage the call center to contact their tech brands.

what would you like to do next?

5 of 5

Topic : Brand Website Self Help

What task is the Digital Conversationalist most likely to complete via website self help? 

SELECT YOUR ANSWER

5 of 5

Topic : Brand Website Self Help

correct: make a payment

21.1% use the website self help feature to make a payment - the most common way this group uses self-help. Only 15.3% prefer to renegotiate their contract over self help.

You got 0 out of 5 correct!

what would you like to do next?

5 of 5

Topic : Brand Website Self Help

INcorrect: renegotiate their contract

Only 15.3% prefer to renegotiate their contracts using the website self help feature, compared to 21.1% who use it to make a payment. Making a payment is the most common task this group completes using website self help.

You got 0 out of 5 correct!

what would you like to do next?